AF’s Weblog

September 24, 2012

Monster Beats Pro Review

To read the full detailed review see:  Monster Beats Pro Review

Thanks to its partnership with Dr Dre, Monster’s Beats Pro have become a grand success. But are we really talking about a new reference product here or just a fad? That’s the question…

There’s nothing strange in an audio and hi-fi cable manufacturer launching a range of headphones, that’s what you usually call diversification. But what’s really surprising is that the manufacturer’s most expensive headphones are endorsed by famous hip-hop producer Dr Dre and that they are a smash hit in spite of their $400 price tag! Within a few months, the Beats Pro and their less expensive variations have become a popular reference: you can see them on many heads on the street, despite their price and their “pro” flair. We must admit that the Beats have that something extra: they are lookers! Compared to the old-school designs from the 80’s that still influence some AKG, Sennheiser and BeyerDynamic headphones, Monster tried to create a pair of headphones with a different look (available in black or white with a small, red “b” on each ear cup) and different high-quality materials, like brushed aluminum for the headband and real leather for the earcup cushions.

The beauty and the beast inside

Monster Beats Pro

It seems Monster has learned a lot from Apple’s marketing strategies: the Beats Pro come in a nice-looking, heavy box with all the necessary accessories. Besides small guides, the package includes a soft cover and even a small antibacterial cloth for cleaning the headphones. All details of the packaging and the accessories have been painstakingly considered and the same applies to the headphones themselves. Among the good ideas introduced with the headphones is the locking system of the red cable, which enables you to plug it either to the right or the left earcup. The other end of the cable features an angled minijack and even a small rubber holder for the 1/4″ jack adapter. A very good idea, considering how easy it is to forget where you put it…

Watch out for counterfeits

Being a fashion phenomenon, the Beats are the most counterfeited headphones in history, according to Monster. This might explain why you see them everywhere in spite of their hefty price. The manufacturer is very clear in this respect: the only way to get authentic Beats headphones is to buy them from an official dealer. They also advise against products sold on eBay (or the like) because up to 99% are counterfeits.

The headphones are quite heavy, which will please some and displease the rest, but they feel pretty comfortable on my head and give an impression of roughness with their thick brushed aluminum parts. Both earcups can be folded, which is convenient for transportation and for DJ-style listening. The adjustable headband and earcups allow the headphones to fit every head.

In short, they look great, are well manufactured, well thought-out, and sold in a beautiful package (following Apple’s footsteps). The only negative thing is that Monster doesn’t include spare earcup cushions, probably because the cushions of the Beats Pro are washable… Time will tell if this strategy is right!

Now let’s take a closer look and a listen…

Conclusion

Monster Beats Pro

The Beats look great and even if the bling-bling of its white leather won’t be to everyone’s taste (a black version is also available), the high quality materials, the listening comfort, the provided accessories, and the packaging justify the $400 price tag. But when it comes to the sound, the conclusion isn’t as easy. The overemphasized lows and tiny highs make the Beats quite pleasant to the ears, but they also make them an aberration for your wallet, at least for studio applications. In fact, they can hardly compete with similar products from AKG, Beyerdynamic or Ultrasone. Monster applied a successful marketing strategy consisting in making headphones fashionable, while implying that the sound is good because the price is high thanks to a cleaver endorsement strategy…

In this regard, Dr. Dre is certainly one of the best hip-hop producers ever. I have a huge respect for the man and his work, but I would like to know for what kind of professional applications is he using these “professional” headphones that neglect so many nuances and details of the audio signal due to an overemphasized low-end. In the end it all comes down to marketing, which makes me wonder if Bon Jovi ever drove the Volkswagen Golf that holds his name…

Advantages: 
  • Original look compared to competitors
  • Well thought-out headphones, good manufacturing quality
  • Accessories

Drawbacks:

  • Unbelievable value for money
  • Super-ultra-overemphasized lows
  • Crippled highs

To read the full detailed review see:  Monster Beats Pro Review

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